Ford
Ford Employee Pricing
Advertising Agency : VML, Toronto
Executive Creative Director : Sarah Rutherford
Creative Director : Randy Govang
Senior Copywriter : Will (lead for this project)
Art Director : Dilini Nirasha (lead for this project)
Directors : Mark Karinja, Gareth Jackson
Creative team : Kevin Morris, Sabino, Julia, Sam,
Producer Nancy
Site team : Mimi sia, Kendra
Editor : Cory
Studio : Anand
Insight
400-500 employees, There is nothing like the real thing
Price-conscious Canadian vehicle shoppers who are in-market for a new vehicle, but looking for a deal that they can understand , trust and explain
Background
Currently with the US policies many automakers chose to move production from Canada to US, but Ford selected to keep production in Canada.
Idea
The sign of a great offer isn’t just what it says. it’s who stands behind it, Employees putt
Logos
The Verified Badge serves as a symbol of authenticity. It reinforces that Ford parts and services are genuine, Ford-approved, and meet strict quality or training standards. This ensures customers can differentiate between official Ford offerings and third-party alternatives that may lack the same reliability, engineering precision, or technician expertise.
The verified badge was designed inspired ny the social media. The Verified Badge must always appear in Ford Skyview blue.
Social Posts
The Verified Badge serves as a symbol of authenticity. It reinforces that Ford parts and services are genuine, Ford-approved, and meet strict quality or training standards. This ensures customers can differentiate between official Ford offerings and third-party alternatives that may lack the same reliability, engineering precision, or technician expertise.
The verified badge was designed inspired ny the social media. The Verified Badge must always appear in Ford Skyview blue.
Animated Banners
Thoughtfully crafted to elevate what matters most.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Radio
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Sales results
5X
E-commerce sales surged and have already exceeded the platforms annual sales target14%
Parts sales continue upward momentum averaging YOY delar growth from Feb-July 2025. The growth holds steady even outside of peak periods.Marketcast results
68%
Favourable viewer comments
Achieved green across all categories. "Verified" is a very strong spot among both Ford Owners or a full market sample when compared with a current, similarly messaged "competitor" parts and service spot. Key takeaway is the verified Ford parts message along with Quality. "Verified" makes both a rational and emotional connection and Speaks to viewers about an Important issue in a Reassuring manner.
“Finally, a commercial that's informative, not one that subtly insults women”
—Female Millennial“It was a good Ford ad that would make me consider purchasing a Ford Vehicle”
— Male Non Millennial“Does a good job of pointing out the importance of using genuine parts”
— Male Millennial“I liked it, it was powerful and memorable”
— Female Millennial“It was informative and showed the durability and craft that goes into the brand”
— Male Millennial