RBC
Newcomer Advantage
Advertising Agency : Dentsu One, Canada
Chief Creative Officer : Dave Chiavegato
Creative Director : Bernice Lo
Art Director : Dilini Nirasha
Copy Writer : Mike Klimowic
Directors : Bradley Hodgkinson
Problem
In Canada the ability to access many goods, services and asset depends having a good credit score. But with no local credit history and no access to a decent credit limit, Newcomers face more obstacles than expected and are prevented from building the life they dreamt of.
Insight
New immigrants to Canada are optimistic about a fresh start but putting the plan into action can be overwhelming. There are lots of tasks immediately upon arrival, with banking among the first. A decision is usually made within 70 hours of arriving and it is often influenced by friends & family or a community resource.
Insight
Banking with the FI that believes in you is the first step to unlock your full potential in Canada
Idea
Not just another bank
Banners
Leveraging the visualsfrom the :30 spot, we insert a bit of narrative to the banners, illustrating the moments captured in each image. With this format, we elevate the RTBs from tactical to emotional.
Static Banners
Animated Banners
