Newcomer Advantage
RBC
Problem
In Canada the ability to access many goods, services and asset depends having a good credit score. But with no local credit history and no access to a decent credit limit, Newcomers face more obstacles than expected and are prevented from building the life they dreamt of.
Insight
New immigrants to Canada are optimistic about a fresh start but putting the plan into action can be overwhelming. There are lots of tasks immediately upon arrival, with banking among the first. A decision is usually made within 70 hours of arriving and it is often influenced by friends & family or a community resource.
Insight
Banking with the FI that believes in you is the first step to unlock your full potential in Canada
Idea
Not just another bank
Banners
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Advertising Agency : Dentsu One, Canada | Chief Creative Officer : Dave Chiavegato | Creative Director : Bernice Lo | Art Director : Dilini Nirasha | Copy Writer : Mike Klimowicz | Directors : Bradley Hodgkinson