Ford Service
Verified
Advertising Agency : VML, Toronto Creative Director : Deric Moore Associate Creative Director (Copywriter) : Sam Kates Art Director : Dilini Nirasha Directors : Sanchez Brothers
Insight
There is nothing like the real thing
From journalistic sources to social media accounts, being verified means undeniable credibility. It proves something is accurate, reliable, and works exactly as it should. There is a deep satisfaction in knowing something is authentic and built to perform flawlessly
Idea
Genuine Ford Parts are verified by Ford to fit, perform, and keep your Ford running as it was meant to, with the verified expertise of Ford Service ensuring they’re installed right.
We’used the badge of ‘verified’ accounts on social media to illustrate how Ford Parts and expertise are the real thing.
To highlight the perfect fit of Ford Parts, we’ll take an immersive approach—as if through the eyes of a Ford Service Technician. With close-ups and dynamic angles and the sound of parts fitting together , allowing viewers to ‘feel’ the certainty Ford Service provides to keep their Ford a Ford.
This campaign originally had no budget for a shoot but the client loved the concept that budget was increased for a 10hour shoot. Sam & I worked on the concept from and I had the opportunity to lead my 1st onsite commercial shoot under the guidance of Deric (CD). We created 10 commercials each in both English & French in 6 weeks.
Verified Badge
The Verified Badge serves as a symbol of authenticity. It reinforces that Ford parts and services are genuine, Ford-approved, and meet strict quality or training standards. This ensures customers can differentiate between official Ford offerings and third-party alternatives that may lack the same reliability, engineering precision, or technician expertise.
The verified badge was designed inspired ny the social media. The Verified Badge must always appear in Ford Skyview blue.
Animated Banners
Thoughtfully crafted to elevate what matters most.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
2025 campaign
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
Sales results
5X
E-commerce sales surged and have already exceeded the platforms annual sales target14%
Parts sales continue upward momentum averaging YOY delar growth from Feb-July 2025. The growth holds steady even outside of peak periods.Marketcast results
68%
Favourable viewer comments
Achieved green across all categories. "Verified" is a very strong spot among both Ford Owners or a full market sample when compared with a current, similarly messaged "competitor" parts and service spot. Key takeaway is the verified Ford parts message along with Quality. "Verified" makes both a rational and emotional connection and Speaks to viewers about an Important issue in a Reassuring manner.
“Finally, a commercial that's informative, not one that subtly insults women”
—Female Millennial“It was a good Ford ad that would make me consider purchasing a Ford Vehicle”
— Male Non Millennial“Does a good job of pointing out the importance of using genuine parts”
— Male Millennial“I liked it, it was powerful and memorable”
— Female Millennial“It was informative and showed the durability and craft that goes into the brand”
— Male Millennial